The Hacker brewery was founded in 1417.
More than 300 years later in 1793 Joseph Pschorr, son of a farmer and brewer, married Maria Theresia Hacker and took over the brewery from his father-in-law.
Around 1820 Joseph Pschorr bought another brewery and founded the Pschorr Brewery.
Finally in 1972 the Hacker and Pschorr breweries were united to become the Hacker-Pschorr Brewery.
The modern Hacker-Pschorr logo combines both the original Hacker and Pschorr logos, and the red circle around the “P” represents Joseph’s unending love for Maria Theresia.